American Express is all set to make largest ever investment to refresh its platinum credit cards U.S. consumer and business customers.
The upgrade is aimed at attracting Millennial and Gen Z customer providing them with enhancement in travel, dining and lifestyle benefits.
Millennial and Gen G account for a significant portion of total U.S. consumer spending
The investment is aimed at meeting with the competition especially from rivals like JP Morgan Chase who have unveiled similar new feature in U.S. platinum credit cards market.
These updates are targeted at a younger, high spend demographics to maintain American express edge in lucrative credit card market.
Updates are planned to launched falls this year, then the customers will know benefits an services more.
@AmexCanada CEO Howard Grosfield signing the @torontowkend banner @thePMCF #wewcto pic.twitter.com/2bvlWedz1E
— Nick Taylor (he/him) (@taylor_nick_) September 6, 2014